We know that when it comes to opening a new business, marketing can seem like a daunting challenge. But, with ZIPS®, it doesn’t have to be. We provide our franchisees with all the marketing support they need to get customers in the door and keep them engaged once they leave. Our marketing support helps franchisees with their grand openings, their local marketing, maintaining the consumer website and creating social media content.
A new ZIPS is always cause for celebration. That’s why we help our franchisees throw outstanding grand opening events. Before the party even starts, ZIPS works with franchisees to perform detailed research about the market, giving you the information you need to find out who is in your community, how to reach them and how to get them in your store.
We continue to utilize that data, along with the wealth of marketing support that we provide our franchisees, to help each ZIPS store thrive in its community.
No one understands your hometown quite like you. That’s why we make it easy for all of our franchisees to get the local marketing support they need via our state-of-the-art digital platform. With just their computers, each of our franchisees can easily customize marketing materials for their specific ZIPS store and market.
ZIPS’ digital platform also hosts a library of ready-made collateral for each of our franchisees to use at their discretion. Franchisees even have access to the ZIPS in-house marketing support team for help with bigger projects to get their stores noticed.
Our modern, easy-to-use consumer website is truly an extension of each customer’s ZIPS experience. Just like we make dry cleaning simple, we make it easy for customers to find their nearest ZIPS and learn about the multiple garment care services we offer.
Our emphasis on user experience is why our consumer-facing website is award-winning. Plus, our franchisees are able to update the promotions they’re offering and communicate directly with their loyal customer base.
When it comes to business, social media has a huge part to play in reaching consumers in your area. We don’t expect our franchisees to navigate their individual social media pages alone, so we provide world-class, in-house marketing to help our franchisees create social media plans and content specific to their stores.
Our franchisees also have access to an extensive library of customizable creative collateral. That means they can create the type of social media content that will keep their customers engaged.
ZIPS provides franchisees with all the marketing support they need to reach new customers and keep their current customers as engaged as possible. Grand opening support, local marketing support, consumer website support and social media support all make it possible for our franchisees to focus on the industry-disrupting operations that make ZIPS a game-changer in dry cleaning. If you’re ready to be a part of an unbeatable franchise system, with all the marketing support you need, reach out to ZIPS for more information.