Reid Bechtle

Reid Bechtle, Chief Executive Officer

Mr. Bechtle joined ZIPS in April of 2013. Mr. Bechtle has spent the majority of the last 34 years serving as President and/or Chief Executive Officer for various companies in a variety of industries, including manufacturing, information services, training/education and health care. He has significant experience in traditional operating environments, as well as turnarounds, start-ups and the revitalization of mature businesses.

Andrew Cucchiara

Andrew Cucchiara, Vice President of Franchise Operations

Mr. Cucchiara has been our Vice President of Franchise Operations since September 2008. From January 2008 to April 2008, he was a home buyer for MG Realty Corporation (a franchisee of HomeVestors of America, Inc.) in Westminster, Massachusetts. Mr. Cucchiara was a general partner of AEGIS Electric in Leominster, Massachusetts from March 2007 to November 2007. He was Vice President of Operations for South Platte Land and Investment Company, the franchisor of Woody’s Chicago Style, Woody’s Coffee and Espresso, and Woody’s Hot Dogs Hawaii, in Denver, Colorado and Honolulu, Hawaii from May 1993 to December 2006.

Aaron S. Goldberg

Aaron S. Goldberg, Vice President of Franchise and Real Estate Development

Mr. Goldberg joined ZIPS in November of 2013 to lead our Franchise development efforts. He brings with him 25 years of experience developing National Brands including Pizza Hut, AT&T Wireless, Boardwalk Fries and T-Mobile.